One of the most common questions we’re asked is why printing prices can vary so much from job to job. Unlike many off-the-shelf products, printing is highly customisable, which means the final cost depends on several factors working together.
Understanding these factors can help you make informed decisions and avoid unnecessary costs.
What affects the cost of printing?
The main elements that influence print pricing include:
- Quantity – Generally, the more you print, the lower the cost per item
- Size – Larger items use more material and take longer to produce
- Paper weight and type – Thicker or speciality papers cost more than standard stocks
- Colour – Full colour printing costs more than black and white
- Single-sided or double-sided – Printing on both sides increases production time and cost
- Finishing – Folding, creasing, laminating, numbering, stapling or binding all add to the cost and each combination will alter the cost
- Turnaround time – Urgent jobs may cost more than standard turnaround
Each job is priced based on a combination of these factors rather than a fixed price list.
Why printing prices are often shown as “prices from”
Printing is rarely one-size-fits-all. Two flyers might look similar but differ in size, paper, quantity or finish — all of which affect cost.
That’s why printing prices are often shown as “from” prices. These give a realistic starting point while allowing flexibility based on your exact requirements.
For example, the cost of 100 flyers will differ depending on whether they are A6, A5 or A4, printed on 130gsm or 170gsm, single or double-sided, and whether they need folding or trimming.
How to keep printing costs under control
There are several ways to manage your print budget without sacrificing quality:
- Choose standard sizes where possible
- Order slightly higher quantities to reduce unit cost
- Use uncoated paper instead of speciality finishes
- Combine multiple items into one print run
- Avoid last-minute changes
We’ll always advise you on the most cost-effective options for your needs.
Getting an accurate price
The best way to get an accurate print price is to tell us:
- What you want to print
- Size and quantity
- Paper preference
- Any finishing required
- When you need it
We’ll then provide clear, straightforward pricing with no surprises and help you choose the best value option for your job.
Typical “prices from” examples
Flyers (A5, 150gsm silk)
- From £17 for 50 no vat (black print1 side)
- From £21 for 50 no vat (colour print1 side)
Business cards (350gsm uncoated)
- From £18 + vat for 50 (black print 1 side)
- From £22 + vat for 50 (colour print 1 side)
